In the security industry, video surveillance is by far the most eye-catching deployment. Intrusion systems alert when tripped and access control prevents unauthorized access, but no one has ever said “come look at my wall of access control panels”. The Security Operations Center (SOC) and the multitude of cameras on a video wall are always part of the tour. Video surveillance is only a tool, but it is an extremely useful tool. Video can now offer traditional security functions and with analytics, it can perform intrusion detection functions as well. This can include alerting on break-ins while giving a picture of the suspect and reducing false alarms. Cameras are being used for Identity and Access Management (IAM) functions in conjunction with access control to use facial recognition among other analytics to control access.
Spend any time on Facebook or LinkedIn in a security integrator group and you can find pictures tagged with #cctvfail. While some are funny, and others cause you to scratch your head, the real truth is that someone was paid to install that camera. Their work is a reflection on the installer, which makes these installers look bad. The work also reflects on the integrator’s brand. Poorly installed equipment becomes an eyesore with the Integrator’s name attached. Poorly installed systems also tend to create service nightmares. For recurring revenue, security installation companies should be selling maintenance contracts, but these contracts should be more of an insurance policy. If a poorly installed system results in a large number of service visits, the customer will eventually get fed up and find another installer. Repeated truck rolls also cut any recurring revenue and can lead to a loss of revenue.